Posts Tagged: social media

Twitter — to tweet, or not to tweet

April 17, 2013

Alison Epperson, Ph.D.
Assistant Professor, Health Ed.
Murray State University

As the popularity and widespread use of Facebook skyrocketed, resulting in quite literally everyone and their mother and even grandmothers creating an account, younger generations have sought out and embraced different methods of social networking. For many college students, Facebook has already fallen by the wayside after just recently celebrating its seventh birthday.

If you have yet to tap into the latest social media Twitter, you could be missing out. You may be feeling overwhelmed with ‘too many social media outlets’ however, staying current on trends and technologies has become more critical than ever as far as way in which to disseminate information. Here are just a few of the major utilizers of Twitter — ESPN, AP, The Weather Channel, and all the major news networks.

What is Twitter exactly?
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Managing the Ever-Changing Risk of Social Media

April 17, 2013

Gayle Mitcham
Marsh Canada

Social media has emerged as a prominent stage for interaction. More and more,
organizations are transforming their online presence to engage stakeholders. Many
educational institutions also leverage social media platforms to connect with the public
and students. Potential students can engage with an institution and its current students
through interactive websites, virtual tours, and online communities, such as Facebook,
Twitter, and YouTube. The downside is that institutions may underestimate the potential
negative consequences associated with these initiatives; giving rise to poor
management of the related risks. As social media continues to evolve, these threats are
becoming more common and far reaching.

Identifying risks and inherent issues of social media are the critical first steps.
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New Age Marketing

April 17, 2013

The Fast Track to Success

Mike Dominguez
Sonoma State University
Intramural/Sport Club/Marketing/ Kids Camp Coordinator

Paper is dying. Smartphones are more popular than your favorite television show. If you’re not reaching your audience through at least 5 different media sites, you’re not reaching them! Social Media is the most heavily talked about subject in the world, with Facebook, Twitter, and YouTube being the most often used resource by professionals and students. If you attended this year’s NIRSA National Marketing Institute, you would have learned more than one human brain can handle. Here is some information you can utilize for your students and customers.

Keynote presenter Luke Wyckoff of Social Media Energy spoke about keeping things in groups of 3. The human brain remembers information more clearly when things are grouped in threes. Date, Time, and Location is a good group to keep together. This can be used for flyers, posters, and your website. How well you know your clients is the key to where they get their information, who they share their information with, and how likely they are to return to your program. How well do you know your clients? Are your students finding your website or Facebook page?
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Effective Communication

April 16, 2013

What are you doing about it?

Alison Epperson, Ph.D.
Assistant Professor, Health Ed.
Murray State University

Communication today is an extremely broad topic that can cover a vast array of information dissemination. A majority of our communication today takes the form of person-to-person, email, phone conversations, and texting. While technological advances have certainly created significant benefits via quicker routes of information dissemination, they have certainly not gone without their share of notable shortcomings.

Facebook, Twitter, texting, email. Instant, spontaneous, and silent, these forms of communication are effective in reaching the target audience quickly, but run the risk of unintentionally offending the receiver. All forms of communication implies a certain “tone.” As a result, we’ve resorted to adding smiley faces 🙂 to represent positive communication, and ALL CAPS and bold, to underscore a point, while Italics may be used for sarcasm.

Likewise, responding with a simple “K” often implies anger, disappointment or an end to the conversation. Furthermore, electronic methods of communication can often lead to carelessness, and as a result, we may find ourselves saying things that we would not normally say in person, lends itself to dishonesty, increases spelling and grammar errors.
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