Campus Recreation

Twitter — to tweet, or not to tweet

April 17, 2013

Alison Epperson, Ph.D.
Assistant Professor, Health Ed.
Murray State University

As the popularity and widespread use of Facebook skyrocketed, resulting in quite literally everyone and their mother and even grandmothers creating an account, younger generations have sought out and embraced different methods of social networking. For many college students, Facebook has already fallen by the wayside after just recently celebrating its seventh birthday.

If you have yet to tap into the latest social media Twitter, you could be missing out. You may be feeling overwhelmed with ‘too many social media outlets’ however, staying current on trends and technologies has become more critical than ever as far as way in which to disseminate information. Here are just a few of the major utilizers of Twitter — ESPN, AP, The Weather Channel, and all the major news networks.

What is Twitter exactly?
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Managing the Ever-Changing Risk of Social Media

April 17, 2013

Gayle Mitcham
Marsh Canada

Social media has emerged as a prominent stage for interaction. More and more,
organizations are transforming their online presence to engage stakeholders. Many
educational institutions also leverage social media platforms to connect with the public
and students. Potential students can engage with an institution and its current students
through interactive websites, virtual tours, and online communities, such as Facebook,
Twitter, and YouTube. The downside is that institutions may underestimate the potential
negative consequences associated with these initiatives; giving rise to poor
management of the related risks. As social media continues to evolve, these threats are
becoming more common and far reaching.

Identifying risks and inherent issues of social media are the critical first steps.
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New Age Marketing

April 17, 2013

The Fast Track to Success

Mike Dominguez
Sonoma State University
Intramural/Sport Club/Marketing/ Kids Camp Coordinator

Paper is dying. Smartphones are more popular than your favorite television show. If you’re not reaching your audience through at least 5 different media sites, you’re not reaching them! Social Media is the most heavily talked about subject in the world, with Facebook, Twitter, and YouTube being the most often used resource by professionals and students. If you attended this year’s NIRSA National Marketing Institute, you would have learned more than one human brain can handle. Here is some information you can utilize for your students and customers.

Keynote presenter Luke Wyckoff of Social Media Energy spoke about keeping things in groups of 3. The human brain remembers information more clearly when things are grouped in threes. Date, Time, and Location is a good group to keep together. This can be used for flyers, posters, and your website. How well you know your clients is the key to where they get their information, who they share their information with, and how likely they are to return to your program. How well do you know your clients? Are your students finding your website or Facebook page?
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Effective Communication

April 16, 2013

What are you doing about it?

Alison Epperson, Ph.D.
Assistant Professor, Health Ed.
Murray State University

Communication today is an extremely broad topic that can cover a vast array of information dissemination. A majority of our communication today takes the form of person-to-person, email, phone conversations, and texting. While technological advances have certainly created significant benefits via quicker routes of information dissemination, they have certainly not gone without their share of notable shortcomings.

Facebook, Twitter, texting, email. Instant, spontaneous, and silent, these forms of communication are effective in reaching the target audience quickly, but run the risk of unintentionally offending the receiver. All forms of communication implies a certain “tone.” As a result, we’ve resorted to adding smiley faces 🙂 to represent positive communication, and ALL CAPS and bold, to underscore a point, while Italics may be used for sarcasm.

Likewise, responding with a simple “K” often implies anger, disappointment or an end to the conversation. Furthermore, electronic methods of communication can often lead to carelessness, and as a result, we may find ourselves saying things that we would not normally say in person, lends itself to dishonesty, increases spelling and grammar errors.
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Thunder & Lightning

February 05, 2013

One strike and you’re out!

David Munro
Director of Athletics
University of New Brunswick
Saint John Campus (UNBSJ)

Athletics Directors can count on the fact that every day presents different and unique challenges in the area of Risk Management. And so it was on this particular day. Nothing out of the ordinary. The only thing pressing was the time frame to get all the games played without delay as visiting teams were travelling 4-5 hrs and not staying overnight.

The varsity soccer teams were scheduled to play at 2:00 PM (women) and 4:00 PM (men) with the football club set for a 6:00 PM start. It was sunny and quite warm for a fall day. The women’s game was therefore very pleasant and the conditions were perfect. Just the kind of scenario we all hoped for when the day began. Even the opposing team was happy with the venue, the changing rooms, the field and the officials.

The women’s game ended on time and the men’s game started at 4:00 PM as scheduled. The temperature was still warm enough that people hadn’t really notice that the clear blue sky was now cloud-covered. Still, all in all, it was nice. As the game moved into the second half, dark, ominous clouds had gathered up a storehouse full of rain waiting to be unleashed just as the weather forecast had predicted. We were hoping that the men’s game would finish before the downpour.

None of us can control the weather, even if we sometimes think we can do so by “wishing” the sun to be present for the entirety of the event. The soccer game would have continued during the rain, as it was being played on an artificial turf field. However, a much bigger issue emerged, one that we weren’t completely ready for. It was supposed to rain but that was going to be the extent of it.
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Communicable Diseases

February 05, 2013

The holiday gift you don’t want to receive…

Alison Epperson, Ph.D.
Assistant Professor, Health Ed.
Murray State University

‘Tis the season for germs and no one wants to have their holiday fun ruined feeling under the weather. Having to stay in due to snow is one thing; staying home because you and your germs are not a welcome party guest is another.

This season, share the love, not the germs by keeping in mind that the best prevention is protection. On a personal level, some simple steps make a huge difference:

  • Hand washing
  • Covering your cough or sneeze
  • Staying home when you have a fever
  • Not sharing personal items such as towels, razors and uniforms jerseys
  • Covering an open wound
  • Constantly disinfecting high contact items (i.e. weight/bench equipment, doorknobs, computers, phones, bathrooms, etc.)

Typically during this time of year, we tend to be more concerned about colds/flu. However, since the initial hype in 2007 regarding MRSA, many of us may have let it slide off our radar. Consequently, it is important to remember that Flu and MRSA germs have very similar methods of transmission and can live outside the body for extended periods of time, and passed in droplet form by way of a sneeze or cough.
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